Value of Emerging Media

According to Joe Grigsby, Emerging Media Director at VML which is a full service digital marketing agency located out of Kansas City, education and marketing work together to connect with an audience with the intent of making an impact using innovation, creativity, and knowledge.  His definition of emerging media is consumer behavior trends that transform how they connect to content, to each other and broader society. 

Within emerging media there are two current top trends throughout the world, social and mobile.

Social: 
76% of broadband users contribute to information surrounding social media.  In fact, if Facebook was a country it would be the 3rd largest country under China and India.  Facebook is starting to become so large it is overtaking Google as a starting place on the web.  This means that Facebook is the first place a person will go when they go online.  Social media is crucial to marketing because marketing equals reach plus influence and therefore social media is equivalent to reach and friends is a synonym of influence.

Moblie: 
With the emerging popularity of smartphones comes this equation: device capabilities + 3G plus network speeds + flat rate data plans = mass market value adaption.  Therefore one must leverage text messages, create mobile access and utility, and integrate social media.

All of this together should create value to the customer.